Fashion & Creative Industries

Fashion Design as a career domain has a vast spread that invariably leads design professionals to develop interest and passion towards segments that resonate with their persona as much as their creative aspirations and skills. Understanding of fashion requires a deep understanding of culture, customs, traditions, ethnicity and the larger socio-economic factors affecting people. How are Fashion trends developed? How can designers respond to modern day imperatives like use of sustainable materials? Any contemporary fashion design programme must groom the future fashion design professionals to respond to such questions and more.

The first two years at the school offer generic design focused applied learning under the Interdisciplinary Design Studies programme that exposes the student to multiple aspects of art and design. The student can choose Majors in their first year and supplement that with Minors through which they explore different aspects of the profession. A wide range of Electives will help them experiment with interest areas of their choice, thereby leading them to a holistic learning experience. The goal of this phase of study is to make the students realize how little they understand about design and how much there is to learn. Students will have the option to exit with a Diploma in Interdisciplinary Design Studies upon successful completion of two years of studies.

Throughout the study period, students will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of design professionals. Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future designers to be equipped with not just design creativity but also business skills critically required for a successful career in the Fashion and Creative Industries domain.

The third and fourth year of study will focus on establishing the credentials of the student as a thorough design professional in the fashion, lifestyle and allied creative industries. They will work within their chosen Major and align a Minor subject that creates their career pathway. Coupled with intensive national and international internships, this will expose the student to the practical aspects of working in the industry. At the end of four years, students will be eligible for a Bachelor of Design degree, with a Major in Fashion & Creative Industries and a Minor of their choice.

Vedatya’s industry connect to the broader service industry provides a classic platform for our graduates to gain employment in a diverse set of industries that not only includes contemporary advertising & media agencies, interior & architectural design firms and fashion houses but also non-traditional opportunities in consulting firms, retail houses, digital media companies as well as the startup ecosystem.

Since the design majors also have business courses embedded in the curriculum and are designed around applied learning principles, the students are also well equipped to pursue entrepreneurial opportunities.

The program offers internship opportunities starting from the end of year one itself and gradually increasing in engagement, till the final internship in the final year. This is coupled with a live project in a chosen area of specialization in year four for practical industry experience.

The internship highlights are as follows.

A total of five internships through the 4-year study program

Opportunity to intern in leading design agencies in foreign countries and in India

A Thesis / Exhibition / Enterprise / Brand project in semester 8 to culminate the comprehensive learning journey