Programme in Design and Creative Arts | PDCA

Specialization in Immersive Spaces and Services Design | Product Design and Development | Advertising & Visual Communication Design | Fashion Design

4 year full-time program (including 1 year internship / research project) | Degree awarded by IGNOU

About the Course

The programme is clearly differentiated from a host of other programmes being offered currently. It is unique as it recognizes the need to first build ‘design acumen’ in a learner through a process of exploration and discovery. Feedback from a range of practitioners in the industry suggests that a predisposition towards labeling a learner with a specific domain - fashion design, interior design, advertising design, etc. is best avoided at the onset of the programme.

The program structure for the first two years offers generic design focused applied learning that exposes the student to multiple art and design forms including but not limited to drama, painting, sculpture, block coding, music, etc. The goal of this phase of study is to make the students realize how little do they understand about design and how much there is to learn. This phase will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of the design professionals. Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future designers to be equipped with not just design creativity but also business skills critically required for a successful career.

The third year of study will be in the form of an internship in at least two different disciplines. This will expose the student to the practical aspects of working in that discipline. They will therefore be able to make an informed decision about which specialization to choose as a career path.

The students can choose between one of the four areas of study – Immersive Spaces and Services Design, Product Design and Development, Advertising & Visual Communication Design, or Fashion Design. This will include a live project as the final semester of the programme.

Key elements and differentiators of the program are as follows.

  • Sustainable Design Focus

  • “Making” 3D Lab and Prototyping Outsourced Center

  • Experimenting Design ideas with on Campus Spaces

  • Design for Live Campus Events

  • Field Trips, Design Competition and Live Projects

  • Industry Internships and Speakers

The program aims to transform individuals with a passion to work in the design space into professionals with a specialized industry focus ready to work in the rapidly evolving design industry in India. Through studying/ experimenting with design fundamentals and varied approaches, spending time in a design organisation on a professional work placement – the students would gain academic understanding and practical knowledge of the issues involved in successful designing for chosen areas of specialization.

*Student will additionally be enrolled on a BA degree with IGNOU


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Program Structure

Year 1

Design Studio Art and Design Practice 1

Design Lab 2 D Constructs

Exploring Materials

Business Communication and Personality Development

Service Excellence in Customer Facing Business

Computer Aided Design

Design Process and Thinking

Introduction to Marketing Basics

Year 2

Design Studio Art and Design Practice 2

Sustainable Design

Research Project

Design & Business Strategy

Finance Basics

Digital Marketing

Entrepreneurial Capability

Design Studio 3D Modeling and Digital Design

Year 3

First Half

Supervised Work Experience (SWE | 24 weeks)

Year 3 & 4 | Specialization | Immersive Spaces and Services Design

Design Studio Changing Patterns and Social Space

Design Studio Inhabitation

Designing Events and Exhibitions

Interior Design Live Project

Revenue and Profit Management

SWE Project Report

Career Planning & Self Awareness

Year 3 & 4 | Specialization | Product Design and Development

Design Process and Development

Rendering and 3D

Material Exploration

Product Design Project

Revenue and Profit Management

SWE Project Report

Career Planning & Self Awareness

Year 3 & 4 | Specialization | Advertising & Visual Communication Design

Design Studio Visual Communication

Advertising Basics

Design Studio Film Screening, Production and Direction

Advertising Design Live Project

Revenue and Profit Management

SWE Project Report

Career Planning & Self Awareness

Year 3 & 4 | Specialization | Fashion Design

Fashion Basics

Construction & Cultural studies

Trends and Communication

Design Process and Development Project

Revenue and Profit Management

SWE Project Report

Career Planning & Self Awareness

Note:

  • Specialization offered in 3rd year; students can choose any one of the four options mentioned below

    • Immersive Spaces and Services Design
    • Product Design and Development
    • Advertising & Visual Communications Design
    • Fashion Design
  • Student will additionally be enrolled in a BA degree with IGNOU

Eligibility

  • Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation
  • Test to establish aptitude and an interview will be conducted
  • A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs. 1000 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs. 1000 in cash
  • Selection is based on personal interview and aptitude test

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Fee Structure

 
Year

Install. 1

(Jun. 7th)

Install. 2

(Oct. 7th)

Install. 3

(Feb. 7th)

Total

(INR)

Year 1

1,10,000

1,10,000

1,10,000

3,30,000

Year 2

1,10,000

1,10,000

1,10,000

3,30,000

Year 3

1,10,000

1,10,000

Year 4

65,000

65,000

1,30,000

Total

9,00,000

Note

  • GST @18% and any other applicable taxes are additional. Taxes are subject to revision as per the statutory policy of the government of India
  • First installment is payable as per the date communicated in the offer letter

Terms & Conditions

  • A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme
  • If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year
  • A one-time charge of Rs. 15,000 (inclusive of taxes) is payable before the programme's commencement towards a uniform and culinary kit
  • Any taxes as applicable by law are not included in fees and will be charged additionally
  • International trip opportunity can be availed at an extra cost as communicated closer to the departure date
  • Learning resources are provided/facilitated by the institute at an additional cost

Fee Refund Policy

  • The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances
  • Fee once paid is not refundable except the security deposit

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Internship

The School of Design and Creative Arts in collaboration with the industry offers an Internship Programme after year two of the academic curriculum for six months and finally a live project in chosen area of specialization in year four to ensure effective practical industry experience.

The highlights for internship are as follows.

  • The Internship programme is 6 month work term in semester 5 and a live project in semester 8

  • Design firms choose the most suitable student for their organization through their own recruitment procedure

  • The Industrial Internship programme has been established to provide an opportunity for students to obtain a practical industrial earning experience

  • The idea is to expose them to the world of work such that they appreciate the deviations from theory at the ground level

  • The institute will organise an internship on a best effort basis. However, if students have specific requirements, then they would have to look for their own internships

Placement

There is an immense need for design professionals across a range of domains. The opportunities to join design firms of repute will be enabled for the students, entrepreneurial opportunities too are quite common given the nature of the design space in India.

Testimonial

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Abhishek Verma

2011 Graduate | General Manager | Holiday Inn Express, Chennai

I am an Alumni of the 2011 SHTM batch and already striving to become one of the youngest General Manager at IHG. A lot of it has to do with Vedatya and the various faculty members who guided me in the most crucial years. The curriculum at the institute which is research based is clearly the USP for me. I find the curriculum very helpful that encourages logical thinking & creates a strategic bent of mind which is quintessential for a student aspiring to be a leader in the professional world. Add to it, practical experience in the 1st year, Internship in the 2nd year, management modules and the thoughtful industry interface in the last 2 years and you have a winner.

 

 
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Kaveri Vij

2007 Graduate | Partner, Designer Events Inc.

It dates back to 2007 when the glorious journey began with Vedatya and after four successful years of completion, I worked as an Events Coordinator at Pullman Gurgaon Central Park.

Vedatya taught me not only hotel management but how to walk the wonderful journey called Life. The institute has bestowed the seeds in me which make me what I am today. The four years at Vedatya have been remarkable not only in terms of academics but my overall development as an individual. The professors are the backbone of the institute who go out of the way to make sure your goal is attained as if it was their own. I'm now an entrepreneur, managing my own events management company, Designer Events Inc. When words such as "Kaveri Well Done" echo into my ears now. My heart smiles and owes all of it to Vedatya.

 

 
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Dilawar Singh Shaheed

2009 Graduate | Operations Head, Shloka Events

Vedatya is my identity. It has made me the individual that I am today. I was given a perfect mix of international & domestic industry work exposure and classroom case based studies. It was completely an adventurous experience of learning via practical sessions, interactive lectures and conducting events. I was provided with many opportunities of interacting with Industry’s best.

Even after finishing my course and being a part of the real world, I still at every step, seek the advice from my mentors back at Vedatya. The institute has not only provided me with the best of opportunities across the globe but also transformed me to a better individual. I am always grateful to Vedatya and my mentors & coaches to guide me at every step and for being my alma-mater.


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Downloads

 

PDCA Prospectus

 

PDCA Leaflet

 
 
 

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