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Defining The Constructs Of Making, Enabling, And Keeping Promises: A Focus Group Application | J. Michael Weber

An Empirical Investigation Into The Influence Of Green Advertising On Brand Loyalty | Komal Nagar

Transaction Costs And Efficiency In Intermediation | Dinabandhu Bag

Technology Based Management Of Customer Relational Capital: Human-Touch Still A Necessity | Zafar Husain, Abdullah A. Al -Tameem & Vinayshil Gautam

Talent Management And Employee Engagement: Insights From Infotech Enterprises Ltd. | Vinnie Jauhari, Rajesh Sehgal & Pooja Sehgal

Service Quality: Construct Comprehension And Evolution Over Time | Ekta Duggal & Harsh V Verma

Quality Management Practices And Tourism Destination Branding: Inter-Relationship And Preferential Study Of The Components | Parikshat Singh Manhas & Jeet Dogra

Progressives, Loyalists, Multinationals, and Newcomers: Clusters for Targeting Organisational Customers of Insurance | Eappen Thiruvattal, Dean Petrovici & Jose M. Alcaraz

Customer perception of CSR and its impact on retailer evaluation and purchase intention in India | Kirti Dutta & Swati Singh

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