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Defining The Constructs Of Making, Enabling, And Keeping Promises: A Focus Group Application | J. Michael Weber
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An Empirical Investigation Into The Influence Of Green Advertising On Brand Loyalty | Komal Nagar
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Transaction Costs And Efficiency In Intermediation | Dinabandhu Bag
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Technology Based Management Of Customer Relational Capital: Human-Touch Still A Necessity | Zafar Husain, Abdullah A. Al -Tameem & Vinayshil Gautam
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Talent Management And Employee Engagement: Insights From Infotech Enterprises Ltd. | Vinnie Jauhari, Rajesh Sehgal & Pooja Sehgal
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Service Quality: Construct Comprehension And Evolution Over Time | Ekta Duggal & Harsh V Verma
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Quality Management Practices And Tourism Destination Branding: Inter-Relationship And Preferential Study Of The Components | Parikshat Singh Manhas & Jeet Dogra
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Progressives, Loyalists, Multinationals, and Newcomers: Clusters for Targeting Organisational Customers of Insurance | Eappen Thiruvattal, Dean Petrovici & Jose M. Alcaraz
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Customer perception of CSR and its impact on retailer evaluation and purchase intention in India | Kirti Dutta & Swati Singh
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