Academic Excellence Through Applied Learning

Vedatya, established in 2000, is the best private college located in Gurgaon that offers degree, diploma, and certificate programs through its four schools of excellence – Hotel School, Culinary School, Design School & Business School.

Our excellence in student centricity, as defined by global industry partnerships, international academic programs, and foreign-trained faculty, is why our students have international and domestic internship opportunities & full-time jobs in countries such as France, UAE, Mauritius, Thailand, etc.

We also practice applied learning through initiatives such as on-campus farms, student-led design installations, and student-managed food trucks.

ROUNDTABLE DISCUSSION ON ENTREPRENEURSHIP IN THE FOOD AND BEVERAGE DOMAIN

The Food and beverage sector (F&B) is one of the most established businesses in the hospitality industry. A recent study done by Farman Beig in 2021 suggests that the compound annual growth in the F&B industry is expected to grow at 10.8% by 2023. These figures entice a lot of individuals to take up
entrepreneurial role or are ready to invest in this domain, however, it might be very intimidating for an aspiring entrepreneur to move forward and take action in a hugely competitive market like F&B.

Over the last decade, the food and beverage industry has been developing at an extraordinary pace, and much of that growth is due to small businesses and new ventures. Thanks to technological developments in funding and e–commerce, entrepreneurs are entering the industry with huge success.

Though the markets look quite promising and lucrative but red-tapism in the governments’ rules & regulation makes things more complex. The Government’s initiative of boosting investment in start–ups with the slogan of ‘Ease of doing business in India’, somehow contradicts the same in reality.

Agenda

The agenda of the roundtable conference would cover the following:

The discussion probes the reality on the ground, through a round table discussion with all industry practitioners’ viewpoints.

The discussion will also bring out the issues and challenges that are associated with those who would potentially want to explore the F&B space as an entrepreneur or investors.

The discussion will also focus on the food aggregators who play a major role to bridge the gap between the customer and the service provider.

The research would be shared with the student to enhance their understanding in the subject domain.

Theme 1: The discussion would look into the best sustainable practices that the industry has adopted and their significance in India/Asian market.

Theme 2: The discussion would look at how hospitality education can contribute to a better sustainable future in terms of economic, social, and environmental sustainability.

Moderator
Mr. Debpriya De
Associate Professor
Vedatya Institute

About Vedatya

Vedatya offers internationally recognized undergraduate and postgraduate programs of study in the professional areas of hospitality management, culinary arts, design, and business management-related fields of study. The name Vedatya, which means “Source of Knowledge”, is derived from two separate Hindi words – “Ved” which means “Knowledge” and “Aditya” which means “Sun”. It reflects our core mission of providing students with quality education through a team of research-driven faculty and a world-class curriculum.

Vedatya’s Chaupal International Conference | 2022

The conference under the aegis of Journal of services research

(Opportunity to join the Conference in Online / Offline mode for paper presentation)

Vedatya Chaupal is the annual destination of our intellectual and academic odyssey every year. We (Academicians, Industry Practitioners, and students) gather to discuss and disseminate research and contemporary business trends impacting the education and training of our students. The conference welcomes applied, industry relevant research in areas of mutual interest. In keeping with tradition, we are meeting this year again with an opportunity for the participants to join the Conference in either Online or Offline mode. Research paper presentations, panel discussions and industry roundtables would be part of this year’s Chaupal.

CALL FOR PAPERS

Research/Papers focused on the below-mentioned tracks are invited for presentation at the conference.

Track 1 | High Impact Trends in Hospitality Industry

The pandemic and related socio-economic stress has made significant impact on hospitality sector. The industry has fought back with innovative responses to this extraordinary situation, found solutions to manage/ reduce costs on one hand and also made efforts to bring back demand. From offering patrons enticing options to bring them back into food and beverage outlets to assuring holiday goers that it is indeed safe to enjoy a hotel stay, the last two years have been about survival instincts.

The socio-cultural shift too has brought unique opportunities as well as changes. The popularity of staycations, focus on hygiene protocols, and contactless technologies – all now firmly embedded in the daily activities of hospitality businesses. Trends like consumer awareness of all things sustainable and healthy; focus on well-being has got hospitality businesses reconfigure their offerings. This track will welcome research on the high impact trends that are likely to define the hospitality sector in years to come.

Indicative themes for the track

Bleisure travelers & hotel workspaces / traveling less (& Staycations)
Social Media Marketing and distribution strategy
Millennials and Solo travelers- new segment for hotels
Customer Engagement through Social Media
Holistic hospitality, health & well-being driven by back end integration initiatives
Digitalized guest experiences / personalized experience, virtual & augmented reality
Role Data Analytics in Food and Beverage RM
Changing roles of senior leadership in the post-Covid decade
Asset management strategy to protect returns
Changing dynamics of the Hospitality Industry

Track 2 | Emerging Trends in Culinary Industry

In the broader spectrum of the hospitality industry, the culinary segment has been able to carve a niche in terms of popularity and growth. The market share of food and beverage in the hospitality industry has increased significantly.

The growth is witnessed not only in the F&B outlets within hotels but, the standalone restaurants, food kiosks; bakery & pastry houses etc. have also contributed significantly. The other verticals that have shown growth are culinary research and development in the FMCG segment, increasing use of technology in food production and packaging, exploring artificial intelligence for its incorporation and acceptance, satellite kitchens etc.

On one hand, technology is playing an integral part in increasing productivity, on the hand, people are trying to slow down the pace of life, especially post covid 19, with trends like vegan food, vegetarian diets, spa cuisines, seasonal and regional produce, going native, Saatvik food etc. are gaining popularity.

This track would be looking at the latest and future trends that will impact the future of the culinary industry, it is expected to focus on the technology, food trends, future of food, future of employment, etc. but is not limited to above only, other relevant aspects around the broader theme can be explored by researchers.

Indicative themes for the track.

Empowering chefs for the upliftment of regional communities and betterment of the local economy
Food entrepreneurs and their contribution to countries’ economic growth
Role of technology in optimising food and beverage revenue, profit and operational cost
Can artificial intelligence be an integral part of culinary operation
Increasing numbers of women’s employability in the culinary domain of the hospitality industry
Finding work like balance in the culinary domain of the hospitality sector
The impact of Innovation and competitive pressure on regional and global cuisines
The commercial viability of seasonal and regional food in high-end hotels and restaurants
Backward integration and culinary education
Online culinary education; issues, challenges and the way forward

Track 3 | Advances in Management and Technology

A global health crisis has emerged following the Covid 19 pandemic, and no industry is excluded from being affected. Apart from affecting the daily lives, Covid 19 has severely affected the global economy as well. Industries have responded in an innovative way to this unusual situation and companies from all sectors and regions have undergone substantial changes in the past few months as a result of the Covid 19 crisis. In the new McKinsey Global Survey, companies were found to be speeding up digitization across their supply chains

and customer interactions in recognition that new approaches are necessary for businesses to remain competitive in these challenging times.

As part of this track, we will examine the latest and future trends that will impact the future of the business across sectors; some of the themes covered in this track include technology, workforce management, data analytics, quality management, digital innovations, sustainable practices, corporate responsibility etc. Researchers can explore other relevant aspects of the broader theme in addition to those mentioned below.

Indicative themes for the track.

Managing Multicultural workforce
Re-skilling workforce and evolving technology
Innovative methods in Business data analytics
Data Driven Quality Management
Digital Innovations in Business and Economy
Sustainable Finance and Practices
Corporate Responsibility Ethics and Accountability
Industrial Revolution 5.0
Social Entrepreneurship
Resource Mobilization and Sustainable Development