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Commitment To Service Quality In Automotive Dealerships: Results From An Australian Pilot Study | Kym Fraser, Chihiro Watanabe & Hans-Henrik Hvolby
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Use Of Illustrations In Recruitment Advertising By Service Companies | Sonal Sisodia Nimit & Chowdhary
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Relationship Between Service Quality Dimensions And Behavioural Intentions: An Sem Study Of Public Sector Retail Banking Customers In India | Sanjiv Mittal & Rajat Gera
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Occupational Role Stress – An Exploratory Study In The Indian Public Sector Banks | Kakoli Sen
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Modeling The Consequences Of Customer Confusion In A Service Marketing Context: An Empirical Study | Manoj Edward & Sunil Sahadev
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Measuring Relationship Quality Towards The Generation Y Market In The Mobile Telecommunications Industry – An Empirical Study | Dimple G. Mirpuri & Sangeeta A. Narwani
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Consumer Behaviour In Restaurants: Assessing The Importance Of Restaurant Attributes In Consumer Patronage And Willingness To Pay | H.G. Parsa Amy Gregory John. T. Self Kirti Dutta
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Constituents Of Advertising Effectiveness: A Study Of Select Service Advertisements | Pragya Keshari, Asha Jain & Sangeeta Jain
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Adoption Of Open Source Software For Enhancing Customer Satisfaction: A Case Study From Canadian Educational Sector | Ramaraj Palanisamy Bhasker Mukerji
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