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Commitment To Service Quality In Automotive Dealerships: Results From An Australian Pilot Study | Kym Fraser, Chihiro Watanabe & Hans-Henrik Hvolby

USE OF ILLUSTRATIONS IN RECRUITMENT ADVERTISING BY SERVICE COMPANIES

Use Of Illustrations In Recruitment Advertising By Service Companies | Sonal Sisodia Nimit & Chowdhary

Relationship Between Service Quality Dimensions And Behavioural Intentions: An Sem Study Of Public Sector Retail Banking Customers In India | Sanjiv Mittal & Rajat Gera

Occupational Role Stress – An Exploratory Study In The Indian Public Sector Banks | Kakoli Sen

Modeling The Consequences Of Customer Confusion In A Service Marketing Context: An Empirical Study | Manoj Edward & Sunil Sahadev

Measuring Relationship Quality Towards The Generation Y Market In The Mobile Telecommunications Industry – An Empirical Study | Dimple G. Mirpuri & Sangeeta A. Narwani

Consumer Behaviour In Restaurants: Assessing The Importance Of Restaurant Attributes In Consumer Patronage And Willingness To Pay | H.G. Parsa Amy Gregory John. T. Self Kirti Dutta

CONSTITUENTS OF ADVERTISING

Constituents Of Advertising Effectiveness: A Study Of Select Service Advertisements | Pragya Keshari, Asha Jain & Sangeeta Jain

Adoption Of Open Source Software For Enhancing Customer Satisfaction — A Case Study From Canadian Educational Sector – Ram Palanisamy & Bhaker Mukerji

Adoption Of Open Source Software For Enhancing Customer Satisfaction: A Case Study From Canadian Educational Sector | Ramaraj Palanisamy Bhasker Mukerji

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