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Remarkor: Relationship Marketing Orientation On Local Government Performance | Alex G. Gillett
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Primary Bank As A Measure Of Brand Loyalty: An Empirical Study In Indian Retail Banking Context | Dhananjay Bapat
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Polio Eradication: Overview Of Social Mobilization Through Behavior Change Communication Mix And Interpersonal Communication In India | Parul Goyal Wasan
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Examining Risks With Outsourcing Decisions: A Case | Rahul Thakurta & Umesh H. Rao
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Effects Of Entrepreneurial Orientation On Business Performance: A Study Of SSIs In Ludhiana | Gurjeet Kaur & Stanzin Mantok
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Antecedents Of Mobile Number Portability In Indian Telecommunication Sector | Monica Bedi
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An Investigation Into Recent Trends And Challenges Of Accounting – ‘Climate Instruments’ | Sudeep Rathee & Sheeba Kapil
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Satisfied and productive boundary spanners: a model of resiliency and customer expectations | Raj Agnihotri, Michael T. Krush, Kevin J. Trainor & Sukumarakurup Krishnakumar
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Revisiting Social Marketing Mix: A Socio-Cultural Perspective | Parul Goyal Wasan & Gaurav Tripathi
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