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Measurement Of Brand Equity Of Services – Scale Construction And Validation | Pushpender Nath Anupam Bawa

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Measurement Of Brand Equity Of Services – Scale Construction And Validation | Pushpender Nath Anupam Bawa

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Loyalty Relationships In Technology-Based Remote Service Encounters | Soma Sur

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Empirical Investigation Of Determining Monetary And Non-Monetary Styles Of Leisure Behaviour Deriving Happiness | A. M. Sakkthivel

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Impact Of Resources, Capabilities And Technology On Market Orientation Of Indian B2b Firms | Atanu Adhikari & Manpreet Singh Gill

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Rural Destinations And Tourists’ Satisfaction | May-Chiun Lo, Abang Azlan Mohamad, Peter Songan & Alvin W. Yeo

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Utmost Gratification Of Consumption By Means Of Supra-Functionality Leads A Way To Overcoming Global Economic Stagnation | Chihiro Watanabe, Mitsuko Nasuno & Jae-Ho Shin

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A Study Of Service Ethnocentrism And Its Relationship With Social Connectedness | Shiri D. Vivek, Vivek Dalela & Abhijit M. Patwardhan

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An Assessment Of Internal Market Orientation In Jammu And Kashmir Bank Through Internal Suppliers’ Perspective | Gurjeet Kaur, RD Sharma & Nitasha Seli

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Measuring Operational Efficiency Of Retail Stores In Chandigarh Tri-City Using DEA | Vandana Sharma & Himanshu Choudhary

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