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Academics
School of Hospitality and Tourism Management
School of Culinary Excellence
School of Management & Entrepreneurship
Admission & Aid
Undergraduate Admission
Postgraduate Admission
Financial Aid
Placement
Hospitality Management
Culinary Arts
Business Studies
Campus Life
Gallery
Campus Highlights
Student Life
Research
Faculty Publications
Blog
Journal of Services Research
Conferences
FDP/Workshops
About Vedatya
Vedatya at a Glance
Team
Partnerships
News & Media
Contact
Apply Now
Category
Home
/ Brand Management
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Brand Management
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Psychological Contract Breach: An Integrative Literature Review | Sheikh Sajid Mohammad, Nazir A Nazir & Sabiya Mufti
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Augmented Reality, Omnichannel Integration And Behavioral Intentions In Indian Fashion Retail Sector: Role Of Realism Of Experience | Hardeep Chahal & Anamika Sharma
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Challenging Consistent Growth Despite The Highly Competitive Market- Case Study Of VLCC, The Wellness Empire | Akshat Jain & Prateek Jain
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The Role Of Brand In Service Firms: The Evidence From Elite Tier Professional Services In The Uk | Mohammed Shahedul Quader & Shanewaz Mahmood Sohel
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Quality Management Practices And Tourism Destination Branding: Inter-Relationship And Preferential Study Of The Components | Parikshat Singh Manhas & Jeet Dogra
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Use Of Illustrations In Recruitment Advertising By Service Companies | Sonal Sisodia Nimit & Chowdhary
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Constituents Of Advertising Effectiveness: A Study Of Select Service Advertisements | Pragya Keshari, Asha Jain & Sangeeta Jain
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How Do Consumers Evaluate Brand Extensions ? Research Findings From India | N. Thamaraiselvan & J.Raja
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Impact Of Gender Differences On Online Consumer Characteristics On Web-Based Banner Advertising Effectiveness | Ramaraj Palanisamy
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