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Academics
School of Hospitality and Tourism Management
School of Culinary Excellence
School of Management & Entrepreneurship
Admission & Aid
Undergraduate Admission
Diploma Admission
Financial Aid
Placement
Hospitality Management
Culinary Arts
Business Studies
Campus Life
Gallery
Campus Highlights
Student Life
Research
Faculty Publications
Blog
Journal of Services Research
Conferences
FDP/Workshops
About Vedatya
Vedatya at a Glance
Team
Partnerships
News & Media
Contact
Apply Now
Category
Home
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Customer Relationship Management
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Customer Relationship Management
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Page 5
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Curel : A Scale For Measuring Customer Relationship Management Effectiveness In Service Sector | Rajnish Jain, Sangeeta Jain & Upinder Dhar
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Consumer Perception Towards The Purchase Of Credit Cards | Anita Goyal
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Physical Environment And Service Experience: An Appropriation-Based Model | Ga’l Bonnin
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Optimising Customer-Orientation In Small Business Through Marketing-Mix Feedback Results | Neetu Andotra & Pooja
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A Dynamic Connection Of Balanced Scorecard Applied For The Hotel | Chiung-Ju Liang & Lung-Chun Hou
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Relationship Bonding Tactics, Relationship Quality And Customer Behavioral Loyalty – Behavioral Sequence In Taiwan’s Information Services Industry | Wen-Hung Wang, Chiung-Ju Liang & Yung-De Wu
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An Exploratory Investigation Of Customer Loyalty And Retention In Cellular Mobile Communication | Anita Seth, Kiran Momaya & H.M. Gupta
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A Model For Customer Loyalty For Retail Stores Inside Shopping Malls- An Indian Perspective | Aveek Majumdar
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Towards Relational Exchange In Services Marketing:Insights From Hospitality Industry | Rajnish Jain & Sangeeta Jain
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