Green Card: I Do Care! | Mohan Lal Agrawal

In the month of June 2000, Mr. Ramesh Chandra, Managing Director of ABC Foundation telephoned Professor Ramachandran, requesting a convenient time to meet. The apparent urgency was to discuss marketing plan of a new customer privilege card that the Foundation was launching shortly in Guwahati, the capital town of the state of Assam. Assam as one of the seven states of the North East of India, was unquestionably the most promising market in the region (Refer Exhibit 1). Mr.Chandra assured Professor Ramachandran that he needed his opinion on a few other business proposals as well, that were pending before the Foundation. Mr. Chandra had earlier interacted with the professor in a seminar on services marketing in Delhi. Suitably impressed by his academic and industry experience, Mr. Chandra was now keen to hear Professor Ramachandran before he implemented the marketing plan. After a few minutes of conversation, Professor Ramachandran agreed to meet the following week.