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Segmentation Of The Brand Community Members Using Actual Brand Community Motives As A Cluster Variate | Matti Haverila, Caitlin McLaughlin & Kai Haverila

Name: Segmentation Of The Brand Community Members Using Actual Brand Community Motives As A Cluster Variate | Matti Haverila, Caitlin McLaughlin &amp; Kai Haverila
SKU: 14683
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Category: Marketing

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Publication Year	2022
Issue No.	2

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