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Academics
School of Hospitality and Tourism Management
School of Culinary Excellence
School of Design and Creative Arts
School of Management & Entrepreneurship
Admission & Aid
Undergraduate Admission
Postgraduate Admission
Financial Aid
Placement
Hospitality Management
Culinary Arts
Design & Creative Art
Business Studies
Campus Life
Gallery
Campus Highlights
Student Life
Research
Faculty Publications
Blog
Journal of Services Research
Conferences
FDP/Workshops
About Vedatya
Vedatya at a Glance
Team
Partnerships
News & Media
Contact
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Ascertaining The Item Structure Of Consumer Based Brand Equity: A Factor Specific Approach | Nishkrati Gupta & Mohd. Adil
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Ascertaining The Item Structure Of Consumer Based Brand Equity: A Factor Specific Approach | Nishkrati Gupta & Mohd. Adil
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