BBA – Digital Marketing

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Bachelor in Business Administration – Digital Marketing

4 year program (including internship)

Degree awarded by Gurugram University, Gurugram, Haryana

School of Management and Entrepreneurship offers the BBA in digital marketing which is a comprehensive and detailed program that covers the knowledge and skills required for becoming a digital marketer. Post-pandemic all types of businesses understood the importance of online presence and since then digital marketing has become the new and trending branch of marketing. 

The goal of the program is to enable students and prepare them for handling a variety of digital marketing roles in MNCs around the world. Students will apply business-specific tools to a wide range of scenarios and problems, use and practice business-specific communication techniques, and reflect on experiences leading to personal and professional development.

The students will be constantly updated on new and emerging technological innovations and techniques that they will be able to integrate and employ in their studies and as a graduate.

With digital advertising, social media, and organic searches growing not just in India but worldwide, more and more businesses are looking for skilled digital marketing experts. Students with an interest in creative and innovative thinking, critical thinking, and good interpersonal and communications skills should explore this specialization.

Eligibility and Admission Criteria

Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation. (Given the cancellation of class 12th board exams, we are processing all applicants based on their pre-board results.)

Test to establish aptitude and an interview will be conducted

Selection is based on personal interview and aptitude test

A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash

Semester 1

Foundation of Business Management

Key Business Competencies

Introduction to Accounts

Introduction to Marketing

Soft Skills and Personality Development

Business IT Skills

Value Added Course (From Pool of Courses)

Semester 2

Elements of Business Law

Cultural Dimensions and Sensitivity

Retail Management

Finance Basics

Introduction to Statistics

Branding Self and Effective Communication

Value Added Course (From Pool of Courses)

Semester 3

Business Economics

Operations in Customer Facing Business

Human Resource Management

Production & Operations Management

Analysis of Managerial Financial Statements

Interview Skills and Assessment Centre

Value Added Course (From Pool of Courses)

Semester 4

Customer Relationship Management

Research Methods

Business Ethics and Corporate Social Responsibility

Environment Sustainability

Critical Thinking

Creativity and Innovation

Value Added Course (From Pool of Courses)

Summer Internship/Live Project

Semester 5 – Modules for students specializing in Digital Marketing

Strategic Digital Marketing

Content Marketing

Social Media Marketing

Career Planning & Progession

Facility Planning and Services Design

Consumer Behavior and Psychology

Revenue and Pricing Management

Choose any one from the three options listed in bold


Semester 5 – Modules for students specializing in Events Management

Advanced Food and Beverage Service Management

WSET Level 1 Training and Certification

Hospitality Events Management – Planning

Career Planning & Progression

Events Logistics

Consumer Behavior and Psychology

Bartending and Mixology

Choose any one from the three options listed in bold


Semester 5 – Modules for students specializing in Data Analytics

Introduction to Data Analytics

Data Mining and Visualization

SQL Training

Career Planning & Progression

Basics of Econometrics

Power BI

Financial Modelling

Choose any one from the three options listed in bold


Semester 6 – Modules for students specializing in Digital Marketing

Entrepreneurship Development

MIS & E-Commerce

Data Mining & Business Intelligence

Laws Applicable in Digital Media World

Environment Sustainable Business

Specialized Coffee and Tea

Leadership and Business Strategies

Choose any one from the three options listed in bold


Semester 6 – Modules for students specializing in Events Management

WSET Level 2 Training and Certification

Brewery & Bar Operations Management

Specialized Events- MICE/Weddings/Social Events

Hospitality Events Management – Implementation

Leadership and Business Startegies

Specialized Coffee and Tea

Luxury Retail Management

Choose any one from the three options listed in bold


Semester 6 – Modules for students specializing in Data Analytics

Data Analytics with Python

R Programming for Data Science


Data Warehousing

Introduction to AI

Introduction to Blockchain Technology

Machine Learning

Choose any one from the three options listed in bold


Semester 7

On the Job Training/Project report and Viva Voce

Semester 8

Entrepreneurial Event/Academic Research Project

  • Year
  • Year 1
  • Year 2
  • Year 3
  • Year 4
  • Vedatya Fee(₹)
  • 2,00,600
  • 2,00,600
  • 2,00,600
  • 2,00,600



Note:Inclusive of all taxes, if applicable. Taxes are subject to revision as per the statutory policy of the government of India.

Terms and Conditions

A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme.

If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year.


First installment is payable as per the date communicated in the offer letter.

A one-time charge of Rs. 15,000 + 18% GST is payable before the programme’s commencement towards the uniform.

Fee Refund Policy

The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances.

»Fee once paid is not refundable except the security deposit.


Placement Highlights

We let our record speak for itself.

Placement in leading multinational companies such as Adidas, EY, American Express, HP, etc. Also, many of our BBA graduates are successfully running their entrepreneurial ventures.

Average salary of up to Rs. 456,000 per annum.

Highest salary of Rs. 828,000 per annum.



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