4 year program (including internship)
Degree awarded by Gurugram University, Gurugram, Haryana
School of Management and Entrepreneurship offers the BBA in digital marketing which is a comprehensive and detailed program that covers the knowledge and skills required for becoming a digital marketer. Post-pandemic all types of businesses understood the importance of online presence and since then digital marketing has become the new and trending branch of marketing.
The goal of the program is to enable students and prepare them for handling a variety of digital marketing roles in MNCs around the world. Students will apply business-specific tools to a wide range of scenarios and problems, use and practice business-specific communication techniques, and reflect on experiences leading to personal and professional development.
The students will be constantly updated on new and emerging technological innovations and techniques that they will be able to integrate and employ in their studies and as a graduate.
With digital advertising, social media, and organic searches growing not just in India but worldwide, more and more businesses are looking for skilled digital marketing experts. Students with an interest in creative and innovative thinking, critical thinking, and good interpersonal and communications skills should explore this specialization.
Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation. (Given the cancellation of class 12th board exams, we are processing all applicants based on their pre-board results.)
Test to establish aptitude and an interview will be conducted
Selection is based on personal interview and aptitude test
A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash
Semester 1
Foundation of Business Management
Key Business Competencies
Introduction to Accounts
Introduction to Marketing
Soft Skills and Personality Development
Business IT Skills
Value Added Course (From Pool of Courses)
Semester 2
Elements of Business Law
Cultural Dimensions and Sensitivity
Retail Management
Finance Basics
Introduction to Statistics
Branding Self and Effective Communication
Value Added Course (From Pool of Courses)
Semester 3
Business Economics
Operations in Customer Facing Business
Human Resource Management
Production & Operations Management
Analysis of Managerial Financial Statements
Interview Skills and Assessment Centre
Value Added Course (From Pool of Courses)
Semester 4
Customer Relationship Management
Research Methods
Business Ethics and Corporate Social Responsibility
Environment Sustainability
Critical Thinking
Creativity and Innovation
Value Added Course (From Pool of Courses)
Summer Internship/Live Project
Semester 5 – Modules for students specializing in Digital Marketing
Strategic Digital Marketing
Content Marketing
Social Media Marketing
Career Planning & Progession
Facility Planning and Services Design
Consumer Behavior and Psychology
Revenue and Pricing Management
Choose any one from the three options listed in bold
Semester 5 – Modules for students specializing in Events Management
Advanced Food and Beverage Service Management
WSET Level 1 Training and Certification
Hospitality Events Management – Planning
Career Planning & Progression
Events Logistics
Consumer Behavior and Psychology
Bartending and Mixology
Choose any one from the three options listed in bold
Semester 5 – Modules for students specializing in Data Analytics
Introduction to Data Analytics
Data Mining and Visualization
SQL Training
Career Planning & Progression
Basics of Econometrics
Power BI
Financial Modelling
Choose any one from the three options listed in bold
Semester 6 – Modules for students specializing in Digital Marketing
Entrepreneurship Development
MIS & E-Commerce
Data Mining & Business Intelligence
Laws Applicable in Digital Media World
Environment Sustainable Business
Specialized Coffee and Tea
Leadership and Business Strategies
Choose any one from the three options listed in bold
Semester 6 – Modules for students specializing in Events Management
WSET Level 2 Training and Certification
Brewery & Bar Operations Management
Specialized Events- MICE/Weddings/Social Events
Hospitality Events Management – Implementation
Leadership and Business Startegies
Specialized Coffee and Tea
Luxury Retail Management
Choose any one from the three options listed in bold
Semester 6 – Modules for students specializing in Data Analytics
Data Analytics with Python
R Programming for Data Science
Tableau
Data Warehousing
Introduction to AI
Introduction to Blockchain Technology
Machine Learning
Choose any one from the three options listed in bold
Semester 7
On the Job Training/Project report and Viva Voce
Semester 8
Entrepreneurial Event/Academic Research Project
Note:Inclusive of all taxes, if applicable. Taxes are subject to revision as per the statutory policy of the government of India.
Terms and Conditions
A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme.
If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year.
First installment is payable as per the date communicated in the offer letter.
A one-time charge of Rs. 15,000 + 18% GST is payable before the programme’s commencement towards the uniform.
Fee Refund Policy
The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances.
»Fee once paid is not refundable except the security deposit.
Placement Highlights
We let our record speak for itself.
Placement in leading multinational companies such as Adidas, EY, American Express, HP, etc. Also, many of our BBA graduates are successfully running their entrepreneurial ventures.
Average salary of up to Rs. 456,000 per annum.
Highest salary of Rs. 828,000 per annum.
