Experience Design & Curation

Undergraduate
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Programme in Experience Design & Curation

4 year full-time program (including five internships through the 4-Year study period as well as a final Thesis / Exhibition / Enterprise / Brand project)

Degree awarded by IGNOU

Digital experiences have become part and parcel of daily life today. The role of User Experience Design in the creation of digital products and services has become one of the most sought after specializations in the industry. Apart from the creation of apps and other digital interfaces across multiple sectors, the creation of digital experiences such as large scale digital installations, augmented reality (AR), virtual reality (VR), mixed reality (MR) experiences along with gamification are gaining ground in daily life. This expansion requires creative professionals to contribute in innovative ways and create such experiences across a wide spectrum of industries. Creativity coupled with an understanding of technology will lead the way for professionals under the Experience Design & Curation Major at Vedatya to become well rounded professionals for this rapidly growing sector.

Digital experiences have become part and parcel of daily life today. The role of User Experience Design in the creation of digital products and services has become one of the most sought after specializations in the industry. Apart from the creation of apps and other digital interfaces across multiple sectors, the creation of digital experiences such as large scale digital installations, augmented reality (AR), virtual reality (VR), mixed reality (MR) experiences along with gamification are gaining ground in daily life.

This expansion requires creative professionals to contribute in innovative ways and create such experiences across a wide spectrum of industries. Creativity coupled with an understanding of technology will lead the way for professionals under the Experience Design & Curation Major at Vedatya to become well-rounded professionals in this rapidly growing sector. Throughout the study period, students will also have some of the fundamental business study courses being offered in parallel to design-focused modules to build the ‘management’ aptitude of design professionals.

Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future designers to be equipped with not just design creativity but also business skills critically required for a successful career in the Digital Products and Experiences industry. Students will also learn to become creative managers in allied areas such as curatorial practice.

The third and fourth year of study will focus on establishing the credentials of the student as a thorough design professional in the industry. They will work within their chosen Major and align a Minor subject that creates their career pathway. Coupled with intensive national and international internships, this will expose the student to the practical aspects of working in the industry. At the end of four years, students will be eligible for a Bachelor of Design degree, with a Major in Experience Design & Curation and a Minor of their choice.

*Student will additionally be enrolled on a B. Com. degree with IGNOU

Vedatya’s Advantage

The program aims to transform individuals with a passion to work in the design management and luxury retail space into professionals with a specialized industry focus ready to work in the rapidly evolving design and luxury retail industry in India.

In the context of learning and teaching pedagogy, VEDATYA is to provide excellence through experience. In addition to formal lectures, the programme offers students the opportunity to develop their vocational and managerial skills using our state-of-the-art facilities. Our learning and teaching approach also help students develop transferable skills such as teamwork and communication skills, which are essential in a personal as well as professional context.

Key elements and differentiators of the program are as follows.

Learning about Business Management with Design Focus.

Understanding entrepreneurship the applied way.

Experimenting Design ideas with on-campus Spaces with a Business mindset.

Exposure to Luxury Brands and careers in Luxury Management.

Field Trips, Design Competition and Live Projects.

Industry Internships and Speakers.

Eligibility and Admission Criteria

Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation

Test to establish aptitude and an interview will be conducted

Selection is based on personal interview and aptitude test

A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash

Semester 1

Project 1: Design Visualization & Execution I

Project 2: Design and Environment

Project 3: Expression & Communication

Project 4: Interdisciplinary Design Exploration I

Introduction to Marketing

Soft Skills and Personality Development

Opted Major | Elective

Opted Major | Selected Minor

Opted Major | Elective

Opted Major | Selected Minor

Semester 2

Project 5: Storytelling

Project 6: Design Visualisation & Execution II

Project 7: Interdisciplinary Design Exploration II

Finance Basics

Branding Self and Effective Communication

Cultural Dimenisons and Sensitivity

Vacation Internship (optional / non-credited)

Opted Major | Elective

Opted Major | Elective

Opted Major | Selected Minor | Elective

EXIT OPTION:CERTIFICATE IN INTERDISCIPLINARY DESIGN STUDIES

Semester 3

Project 8: Integrated Design

Project 9: Portfolio Preparation

Project 10: Interdisciplinary Design Exploration III

Internship I (Internal / Online)

Study Tour I – National

Operations in Customer Facing Business

Compulsory Major | Selected Minor

Compulsory Major

Compulsory Major | Selected Minor | Elective

Semester 4

Project 11: Research, Design & Exploration

Project 12: Interdisciplinary Design Project

Project 13: Personal Project I – Discovery

Internship II (External-Industry)

Critical Thinking

Research Methods

Compulsory Major | Elective

Compulsory Major | Selected Minor | Elective

Opted Major | Selected Minor

EXIT OPTION: DIPLOMA IN INTERDISCIPLINARY DESIGN STUDIES

Semester 5

Project 14: Personal Project II – Concern

Project 15: Complex Design Problem

Study Tour II – International

Project 16: Industry Project I

Consumer Behaviour and Psychology

Revenue and Pricing Management

Compulsory Major | Compulsory Minor

Compulsory Major | Elective

Compulsory Major | Compulsory Minor | Elective

Semester 6

Project 17: Personal Project III – Change

Project 18: Community Oriented Design Project

Project 19: Industry Project II

Internship III (External-Community)

Environment Sustainable Business

Leadership and Business Strategies

Compulsory Major | Compulsory Minor

Compulsory Major | Elective

Compulsory Major | Compulsory Minor | Elective

Semester 7

Project 20: Professional Practice

Project 21: Complex Design Problem II

Project 22: Portfolio & Professional Identity

Project 23: Industry Project III

Compulsory Major | Compulsory Minor

Compulsory Major | Elective

Major

Compulsory Major | Compulsory Minor | Elective

Semester 8

Final Internship (External-Industry)

Project 24: Thesis / Exhibition / Enterprise / Brand

Compulsory Major | Compulsory Minor

GRADUATION:BACHELOR OF DESIGN

  •  
  • Year
  •  
  • Year 1
  • Year 2
  • Year 3
  •  
  • Vedatya Fee (₹)
  •  
  • 2,70,000
  • 2,70,000
  • 2,60,000

Total

8,00,000

Note:GST @ 18% and any other applicable taxes are additional. Taxes are subject to revision as per the statutory policy of government of india.

Terms and Conditions

A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme

If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year

Any taxes as applicable by law are not included in fees and will be charged additionally

International trip opportunity can be availed at an extra cost as communicated closer to the departure date

Fee Refund Policy

The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances

In case a student fails to join the programme or withdraws from the programme after the course has started, then only the refundable security deposit will be refunded (after completing a no due clearance process)

Vedatya’s industry connect to the broader service industry provides a classic platform for our graduates to gain employment in a diverse set of industries that not only includes contemporary advertising & media agencies, interior & architectural design firms and fashion houses but also non-traditional opportunities in consulting firms, retail houses, digital media companies as well as the startup ecosystem.

Since the design majors also have business courses embedded in the curriculum and are designed around applied learning principles, the students are also well equipped to pursue entrepreneurial opportunities.

The program offers internship opportunities starting from the end of year one itself and gradually increasing in engagement, till the final internship in the final year. This is coupled with a live project in a chosen area of specialization in year four for practical industry experience.

The internship highlights are as follows.

 

A total of five internships through the 4-year study program

Opportunity to intern in leading design agencies in foreign countries and in India

A Thesis / Exhibition / Enterprise / Brand project in semester 8 to culminate the comprehensive learning journey

 

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