Sales & Marketing Management

Home » Academics » School of Hospitality & Tourism Management » Sales & Marketing Management

Post Graduate Programme in
Sales & Marketing

1 year full-time program (including 3 month internship & 6 month on-the-job training)

Awarded by Vedatya & IHG

This cutting-edge, one-of-a kind programme provides an in-depth training and understanding of the ‘Sales & Marketing’ function with a focus on the service industry. The programme, in partnership with InterContinental Hotels Group (IHG; the world’s largest hotel company), provides world-class coaching and training by expert faculty and industry leaders, placing one’s career on a fast track. The programme has 3 months of theory followed by supervised work experience and on-the-job training with IHG along with expert coaching. Given this industry integrated approach, the programme is guaranteed to build industry-ready professionals.

The students are coached on various contemporary approaches to acquiring, retaining, and growing customer base through discussions, case studies, and collaborative exercises. The modules are designed to equip students with a thorough insight of all the related elements which essentially enable them to perform the role of a sales and marketing manager. This application-oriented programme focuses on developing skills essential for providing excellent customer service, maximizing sales, and enhancing business development for a high-performing sales and marketing team.

Aspects like buyer behavior, market research, relationship management, sales promotion techniques, financial analysis, fundamentals of personal selling, understanding of revenue management and online marketing are embedded in the curriculum.

Upon completion of the programme, graduates will be equipped to approach managerial decision-making, develop effective sales strategies for building a customer base, driving sales, maintain and build customer relationships.


Dedicated industry interface through industry visits and guest lectures from senior executives.

Guaranteed nine months industry exposure (3 months internship and 6 months on the job training) from one of the world’s largest hotel company, IHG

Programme delivery through experts in the field

Participation in various internal and external events and workshops for an enhanced learning experience

Selected candidates will be provided expert coaching and guaranteed placement

Eligibility and Admission Criteria

Graduate with 50% marks in any stream from an Indian or a foreign university.

Hotel Management candidates will be preferred.

Selection is based on personal interview and aptitude test

A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash

Semester 1

Fundamentals of Selling – Basic Skills

Revenue Management Basics

Digital Marketing

Financial Skills for Profitable Selling

Semester 2 – 12 weeks

Internship | Supervised Work Experience (SWE) | Portfolio based Academic Assessment

Semester 3

*On the Job Training



* The training for six months will be facilitated by IHG, our industry partner for the programme. Students will work as trainee (sales & marketing) and will be awarded certificate of successful completion by IHG. 
* Any stipend payable during the on the job training will be at the discretion of IHG. 

  • Year 1
  • Installment 1
  • Installment 2
  • Vedatya Fee(₹)
  • 45,000
  • 45,000



Note:GST @ 18% and any other applicable taxes are additional. Taxes are subject to revision as per the statutory policy of government of india.

Terms and Conditions

A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme

Any taxes as applicable by law are not included in fees and will be charged additionally

If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year

Fee Refund Policy

Fee once paid is not refundable except the security deposit

Placement Highlights

We let our record of 20+ years speak for itself.

26% of graduates placed in management trainee positions (the fast track to becoming a general manager) against an industry average of 2%

Placements in over 12 top domestic and international hospitality brands such as The Oberoi, The Westin, InterContinental Hotels Group (IHG), Radisson Blu, etc.


Over 55% placements in “Front Office” and “F & B Service” departments

Placements in “Sales & Marketing”, “Human Resource” and “Revenue” departments for students opting for non-operating role

Placements across 14 different cities in India and abroad






Internship Highlights

We let our record of 20+ years speak for itself.

Rs. 45,000 monthly stipend for students interning in France

Internships in 5 countries – France, Mauritius, Malaysia, Thailand and India

Internships across 22 different organizations that includes both multinational hotels and boutique properties in France


Internships across at least 24 brands that include The Oberoi, Taj, Hyatt, Radisson, Crowne Plaza and The Imperial

Internships in 22 different cities around the world






Related Courses


Vedatya Institute Logo