About the Event
In the era of digital revolution, technology has opened new opportunities for marketing. Recognizing the evolving discipline of digital marketing Vedatya conducted its first Digital Marketing workshop for its alumni group on 18th Feb. 2017. The workshop agenda was to identify and discuss the potential of digital marketing and its impact on consumers. Programme started with a session on 'Winning on e Commerce & Mobile Search' that was delivered by Subhankar Goel, Marketing Manager - Amazon, US. Some of the other sessions that were a part of the workshop were focused on developing overall understanding of digital marketing platforms, mainly web analytics, social media tools, mobile marketing, marketing through search engines, pay per click and knowledge and tools to help you grow any business online. The session was followed up by a small exercise and question answer round with the speakers and the participants actively participated and contributed to the discussion.