4 year full-time program (including five internships through the 4-Year study period as well as a final Thesis / Exhibition / Enterprise / Brand project)
Degree Awarded by Gurugram University, Gurugram, Haryana
Visual Art has been an integral part of human creativity since prehistoric times. From cave paintings to sculptures and later on in the painting and other forms of expression, visual artists have always been at the forefront of creative pursuits. With the passage of time, visual artists have contributed to the commentary on socio-political and socio-economic concerns while leaving a deep impact on the socio-cultural landscape as well. Visual artists are also cultural ambassadors of countries. The Visual Arts & Culture Major at Vedatya will not only enable the study of visual arts but also train students to become capable professionals in the arts and culture industry. With a robust programme that ensures a comprehensive understanding of aspects such as arts practice, curation, funding, etc apart from the creation of artworks, the Major will enable the creation of a new breed of visual art professionals to take on the demands of cultural industries.
Visual Art has been an integral part of human creativity since prehistoric times. From cave paintings to sculptures and later on in painting and other forms of expression, visual artists have always been at the forefront of creative pursuit. With the passage of time, visual artists have contributed to the commentary on socio-political and socio-economic concerns while leaving a deep impact on the socio-cultural landscape as well. Visual artists are also cultural ambassadors of countries. The Visual Arts & Culture Major at Vedatya will not only enable the study of visual arts, but also train students to become capable professionals in the arts and culture industry. With a robust programme that ensures a comprehensive understanding of aspects such as arts practice, curation, funding etc apart from the creation of artworks, the Major will enable the creation of a new breed of visual art professionals to take on the demands of cultural industries.
Throughout the study period, students will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of design professionals. Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future visual artists to be equipped with not just creative potential but also business skills critically required for a successful career in the art and culture sector. Students will also learn to become creative managers in allied areas such as curatorial practice, art practice as well as learn how to successfully navigate the professional world of cultural industries.
Throughout the study period, students will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of design professionals. Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future visual artists to be equipped with not just creative potential but also business skills critically required for a successful career in the art and culture sector. Students will also learn to become creative managers in allied areas such as curatorial practice, art practice as well as learn how to successfully navigate the professional world of cultural industries.
The third and fourth year of study will focus on establishing the credentials of the student as a thorough design professional in the industry. They will work within their chosen Major and align a Minor subject that creates their career pathway. Coupled with intensive national and international internships, this will expose the student to the practical aspects of working in the industry. At the end of four years, students will be eligible for a Bachelor of Design degree, with a Major in Visual Arts & Culture and a Minor of their choice.
The program aims to transform individuals with a passion to work in the design space into professionals with a specialized industry focus ready to work in the rapidly evolving design industry in India. Through studying/ experimenting with design fundamentals and varied approaches, spending time in a design organization on a professional work placement – the students would gain academic understanding and practical knowledge of the issues involved in successful designing for chosen areas of specialization.
Our learning and teaching approach also helps students develop transferable skills such as teamwork and communication skills, which are essential in a personal as well as professional context.
Key elements and differentiators of the program are as follows.
Sustainable Design Focus.
“Making” 3D Lab and Prototyping Outsourced Center.
Experimenting Design ideas with on Campus Spaces.
Design for Live Campus Events.
Field Trips, Design Competition and Live Projects.
Industry Internships and Speakers.
Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation
Test to establish aptitude and an interview will be conducted
Selection is based on personal interview and aptitude test
A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash
Semester 1
Course:
Project 1: Design Visualization & Execution I
Project 2: Design and Environment
Project 3: Expression & Communication
Project 4: Interdisciplinary Design Exploration I
Introduction to Marketing
Soft Skills and Personality Development
Combination:
Opted Major | Elective
Opted Major | Selected Minor
Opted Major | Elective
Opted Major | Selected Minor
–
–
Semester 2
Course:
Project 5: Storytelling
Project 6: Design Visualisation & Execution II
Project 7: Interdisciplinary Design Exploration II
Finance Basics
Branding Self and Effective Communication
Cultural Dimenisons and Sensitivity
Vacation Internship (optional / non-credited)
Combination:
Opted Major | Elective
Opted Major | Elective
Opted Major | Selected Minor | Elective
–
–
–
–
EXIT OPTION: CERTIFICATE IN INTERDISCIPLINARY DESIGN STUDIES
Semester 3
Course:
Project 8: Integrated Design
Project 9: Portfolio Preparation
Project 10: Interdisciplinary Design Exploration III
Internship I (Internal / Online)
Study Tour I – National
Operations in Customer Facing Business
Combination:
Compulsory Major | Selected Minor
Compulsory Major
Compulsory Major | Selected Minor | Elective
–
–
–
Semester 4
Course:
Project 11: Research, Design & Exploration
Project 12: Interdisciplinary Design Project
Project 13: Personal Project I – Discovery
Internship II (External-Industry)
Critical Thinking
Research Methods
Combination:
Compulsory Major | Elective
Compulsory Major | Selected Minor | Elective
Opted Major | Selected Minor
–
–
–
EXIT OPTION: DIPLOMA IN INTERDISCIPLINARY DESIGN STUDIES
Semester 5
Course:
Project 14: Personal Project II – Concern
Project 15: Complex Design Problem
Study Tour II – International
Project 16: Industry Project I
Consumer Behaviour and Psychology
Revenue and Pricing Management
Combination:
Compulsory Major | Compulsory Minor
Compulsory Major | Elective
–
Compulsory Major | Compulsory Minor | Elective
–
–
Semester 6
Course:
Project 17: Personal Project III – Change
Project 18: Community Oriented Design Project
Project 19: Industry Project II
Internship III (External-Community)
Environment Sustainable Business
Leadership and Business Strategies
Combination:
Compulsory Major | Compulsory Minor
Compulsory Major | Elective
Compulsory Major | Compulsory Minor | Elective
–
–
–
Semester 7
Course:
Project 20: Professional Practice
Project 21: Complex Design Problem II
Project 22: Portfolio & Professional Identity
Project 23: Industry Project III
Combination:
Compulsory Major | Compulsory Minor
Compulsory Major | Elective
Major
Compulsory Major | Compulsory Minor | Elective
Semester 8
Course:
Final Internship (External-Industry)
Project 24: Thesis / Exhibition / Enterprise / Brand
Combination:
–
Compulsory Major | Compulsory Minor
GRADUATION: BACHELOR OF DESIGN
Note:Inclusive of all taxes, if applicable. Taxes are subject to revision as per the statutory policy of government of india.
Terms and Conditions
A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme
If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year
International trip opportunity can be availed at an extra cost as communicated closer to the departure date
Learning resources are provided/facilitated by the institute at extra cost
Fee Refund Policy
The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances
In case a student fails to join the programme or withdraws from the programme after the course has started, then only the refundable security deposit will be refunded (after completing a no due clearance process)
Eligibility and Admission Criteria
Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation
Test to establish aptitude and an interview will be conducted
A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash
Selection is based on personal interview and aptitude test
Vedatya’s industry connect to the broader service industry provides a classic platform for our graduates to gain employment in a diverse set of industries that not only includes contemporary advertising & media agencies, interior & architectural design firms and fashion houses but also non-traditional opportunities in consulting firms, retail houses, digital media companies as well as the startup ecosystem.
Since the design majors also have business courses embedded in the curriculum and are designed around applied learning principles, the students are also well equipped to pursue entrepreneurial opportunities.
The program offers internship opportunities starting from the end of year one itself and gradually increasing in engagement, till the final internship in the final year. This is coupled with a live project in a chosen area of specialization in year four for practical industry experience.
The internship highlights are as follows.
A total of five internships through the 4-year study program
Opportunity to intern in leading design agencies in foreign countries and in India
A Thesis / Exhibition / Enterprise / Brand project in semester 8 to culminate the comprehensive learning journey
