Animation, Graphic Design, Film & VFX, Illustration
4 year full-time program (including five internships through the 4-Year study period as well as a final Thesis / Exhibition / Enterprise / Brand project)
Degree Awarded by Gurugram University, Gurugram, Haryana
In a world that is deeply connected through multiple channels of communication, the role of a Communication Designer has extended beyond traditional media such as print and television. Today, the media and advertising industry has included communication designers as an integral part of their strategic decision making. With storytelling becoming a central aspect of all branding, marketing and communications, the need for multiple skills in the communications domain has become imperative. Technology is driving innovation and a healthy blend of data and creativity is leading the way in effective communication. The advent of OTT platforms has expanded the scope for entertainment and that has impacted the need for animators and visual effects professionals. The Communication, Media & Advertising Major at Vedatya aims to train professionals for taking on the future challenges in the industry and establish themselves as leaders in the profession.
Communication has become a central focus in our day to day life today. In a world that is deeply connected through multiple channels of communication, the role of a Communication Designer has extended beyond traditional media such as print and television. Today, the media and advertising industry has included communication designers as an integral part of their strategic decision making. With storytelling becoming a central aspect of all branding, marketing and communications, the need for multiple skills in the communications domain has become imperative.
Technology is driving innovation and a healthy blend of data and creativity is leading the way in effective communication. The advent of OTT platforms has expanded the scope for entertainment and that has impacted the need for animators and visual effects professionals. The Communication, Media & Advertising Major at Vedatya aims to train professionals for taking on the future challenges in the industry and establish themselves as leaders in the profession.
Throughout the study period, students will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of design professionals. Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future designers to be equipped with not just design creativity but also business skills critically required for a successful career in the Communication Design, Media and Advertising industry.
The third and fourth year of study will focus on establishing the credentials of the student as a thorough design professional in the industry. They will work within their chosen Major and align a Minor subject that creates their career pathway. Coupled with intensive national and international internships, this will expose the student to the practical aspects of working in the industry. At the end of four years, students will be eligible for a Bachelor of Design degree, with a Major in Communications, Media & Advertising and a Minor of their choice.
The program aims to transform individuals with a passion to work in the design space into professionals with a specialized industry focus ready to work in the rapidly evolving design industry in India. Through studying/ experimenting with design fundamentals and varied approaches, spending time in a design organization on a professional work placement – the students would gain academic understanding and practical knowledge of the issues involved in successful designing for chosen areas of specialization.
Our learning and teaching approach also helps students develop transferable skills such as teamwork and communication skills, which are essential in a personal as well as professional context.
Key elements and differentiators of the program are as follows.
Sustainable Design Focus.
“Making” 3D Lab and Prototyping Outsourced Center.
Experimenting Design ideas with on Campus Spaces.
Design for Live Campus Events.
Field Trips, Design Competition and Live Projects.
Industry Internships and Speakers.
Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation
Test to establish aptitude and an interview will be conducted
Selection is based on personal interview and aptitude test
A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash
Semester 1
Project 1: Design Visualization & Execution I
Project 1: Design & Environment
Project 1: Expression & Communication
Project 2: Interdisciplinary Design Study I
Environment & Disaster Management
Campus to Corporate – Level 1
Introduction to Marketing
English I
Semester 2
Project 3:Design Visualization & Execution II
Project 3: Storytelling
Project 4: Interdisciplinary Design Exploration II
Finance Basics
Campus to Corporate (Branding Self and Effective Communication) – Level 2
Introduction to Digital Marketing
Portfolio Development
English II
EXIT OPTION: CERTIFICATE IN INTERDISCIPLINARY DESIGN STUDIES
Semester 3
Project 5: Integrated Design
Project 5: Interdisciplinary Design Exploration III
Project 6: Skilled Based Art / Design Project -I
Portfolio Preparation & Presentation
Foreign Language (Level A) / Basic Coding
SWE-I / Internship I
Study Tour (National)
Semester 4
Project 7: Personal Project I – Discovery
Project 7: Cultural Dimensions & Sensitivity in Art and Design – I
Project 8: Work-Study Project – I
Project 9: Interdisciplinary Design Project
Project 9: Applied Research & Exploration
Project 9: Design Research
Critical Thinking
EXIT OPTION: DIPLOMA IN INTERDISCIPLINARY DESIGN STUDIES
Semester 5
Project 10: Personal Project II – Concern
Project 10: Cultural Dimensions & Sensitivity in Art & Design – II
Project 10: Complex Design Problem – I
Project 11:Industry Project -I
Project 12: Skill Based Art / Design Project – II
SWE-III / Internship III
Semester 6
Project 13: Personal Project III – Change
Project 13: Community Oriented Design Project
Project 14: Industry Project II
Environment & Sustainable Business
Study Tour (International)
Leadership and Business Strategies
Semester 7
Project 15:Complex Design Problem II
Project 16: Skill Based Art / Design Project – III
DSE III Portfolio & Professional Identity
DSE IV Professional Practice
Project 17: Industry Project III
Dissertation
Semester 8 (4 Year UG Hons.)
Project 18: Graduation Project – I Thesis
Project 19: Graduation Project – II Exhibition
Project 19: Graduation Project – III Enterprise / Brand
Project 20: Graduation Project – IV Competition / Awards Entry
Final Internship
Project 21: Self-expression Project
Semester 8(4 Year UG Hons. with Research)
Project 18: Graduation Project – I Thesis
Project 19: Graduation Project – IV Competition / Awards Entry
Project 20: Creativity / Art / Design / Culture – Research Project
Project 21: Self-expression Project
GRADUATION: BACHELOR OF DESIGN
Note: Inclusive of all taxes, if applicable. Taxes are subject to revision as per the statutory policy of the government of India.
Terms and Conditions
A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme
If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year
International trip opportunity can be availed at an extra cost as communicated closer to the departure date
Learning resources are provided/facilitated by the institute at extra cost
Fee Refund Policy
The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances
In case a student fails to join the programme or withdraws from the programme after the course has started, then only the refundable security deposit will be refunded (after completing a no due clearance process)
Eligibility and Admission Criteria
Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation
Test to establish aptitude and an interview will be conducted
A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash
Selection is based on personal interview and aptitude test
Vedatya’s industry connect to the broader service industry provides a classic platform for our graduates to gain employment in a diverse set of industries that not only includes contemporary advertising & media agencies, interior & architectural design firms and fashion houses but also non-traditional opportunities in consulting firms, retail houses, digital media companies as well as the startup ecosystem.
Since the design majors also have business courses embedded in the curriculum and are designed around applied learning principles, the students are also well equipped to pursue entrepreneurial opportunities.
The program offers internship opportunities starting from the end of year one itself and gradually increasing in engagement, till the final internship in the final year. This is coupled with a live project in a chosen area of specialization in year four for practical industry experience.
The internship highlights are as follows.
A total of five internships through the 4-year study program
Opportunity to intern in leading design agencies in foreign countries and in India
A Thesis / Exhibition / Enterprise / Brand project in semester 8 to culminate the comprehensive learning journey