Visual Communication Design

Undergraduate

Programme in Visual Communication Design

4 year full-time program (including 1 year internship / research project)

Degree awarded by IGNOU

In a world that is rapidly communicating digitally, visual communication design domain has been compelled to reinvent itself. Visual communication designers are expected to apply the principles of design to a wide range of media types and forms, but increasingly the digital media are finding center stage.

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About
Program

In a world that is rapidly communicating digitally, visual communication design domain has been compelled to reinvent itself. Visual communication designers are expected to apply the principles of design to a wide range of media types and forms, but increasingly the digital media are finding centre stage.

Aspects like graphic design, typography, illustration, image processing, working with motion graphics are quintessential components that learners become professionally trained on through design studios and workshops. The program structure for the first two years offers generic design focused applied learning that exposes the student to multiple art and design forms including but not limited to drama, painting, sculpture, block coding, music, etc. The goal of this phase of study is to make the students realize how little do they understand about design and how much there is to learn. This phase will also have some of the fundamental business study courses being offered in parallel to design focused modules to build the ‘management’ aptitude of the design professionals.

Modules in the domain of marketing, finance, entrepreneurial capability, business strategy & leadership will allow the future designers to be equipped with not just design creativity but also business skills critically required for a successful career in Visual Communication Design

The third year of study will be in the form of an internship wherein the learner will work with a Visual Communication firm. This will expose the student to the practical aspects of working in that discipline. Given the applied orientation of the programme, learners find themselves working with visual communication experts with exposure to varied media. The opportunity to test their skills, knowledge and creativity through live projects will allow the students to be job ready from day one.

*Student will additionally be enrolled on a BA degree with IGNOU


Vedatya’s Advantage

The program aims to transform individuals with a passion to work in the design space into professionals with a specialized industry focus ready to work in the rapidly evolving design industry in India. Through studying/ experimenting with design fundamentals and varied approaches, spending time in a design organization on a professional work placement – the students would gain academic understanding and practical knowledge of the issues involved in successful designing for chosen areas of specialization.

Our learning and teaching approach also helps students develop transferable skills such as teamwork and communication skills, which are essential in a personal as well as professional context.

Key elements and differentiators of the program are as follows.

Sustainable Design Focus.

“Making” 3D Lab and Prototyping Outsourced Center.

Experimenting Design ideas with on Campus Spaces.

Design for Live Campus Events.

Field Trips, Design Competition and Live Projects.

Industry Internships and Speakers.

Eligibility and Admission Criteria

Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation

Test to establish aptitude and an interview will be conducted

Selection is based on personal interview and aptitude test

A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash

Year 1

Design Studio Art and Design Practice 1

Design Lab 2 D Constructs

Exploring Communication Media

Business Communication and Personality Development

Service Excellence in Customer-Facing Business

Computer-Aided Design

Design Process and Thinking

Introduction to Marketing Basics

Year 2

Design Studio Art and Design Practice 2

Sustainable Design

Research Project

Design & Business Strategy

Finance Basics

Digital Marketing

Entrepreneurial Capability

Design Studio 3D Modeling and Digital Design

Year 3 | First Half

Supervised Work Experience (SWE | 24 weeks)

Year 3 & 4

Design Studio Visual Communication

Multi Media Advertising

Design Studio Film Screening, Production and Direction

Visual Communication Design Live Project

Revenue and Profit Management

SWE Project Report

Career Planning & Self Awareness

Students will additionally be enrolled in a BA degree with IGNOU

  •  
  • Year
  •  
  • Year 1
  • Year 2
  • Year 3
  • Year 4
  •  
  • Vedatya Fee (₹)
  •  
  • 3,60,000
  • 3,60,000
  • 2,40,000
  • 2,40,000

Total

12,00,000

Note:GST @ 18% and any other applicable taxes are additional. Taxes are subject to revision as per the statutory policy of government of india.

Terms and Conditions

A refundable programme security deposit of Rs. 15,000 is to be paid at the time of admission. This is fully refundable when the student completes the programme or for some reason when he/she leaves the programme

If a student leaves the program in the middle of an academic year, then he/she is liable to pay half the annual fee for the particular year

Any taxes as applicable by law are not included in fees and will be charged additionally

International trip opportunity can be availed at an extra cost as communicated closer to the departure date

Learning resources are provided/facilitated by the institute at extra cost

Fee Refund Policy

The registration fee is refundable only in case the candidate fails or does not meet the 50% marks requirement (in best 4 subjects) in class XII or equivalent exams. It will not be refunded under any other circumstances

In case a student fails to join the programme or withdraws from the programme after the course has started, then only the refundable security deposit will be refunded (after completing a no due clearance process)

Eligibility and Admission Criteria

Class 12 of the Indian School System with minimum 50% (in best 4 subjects) in CBSE, ICSE or equivalent accreditation

Test to establish aptitude and an interview will be conducted

A candidate can either fill online application form or download it from the website and send the duly filled application form to the address mentioned on the form along with a draft of Rs.1500 drawn in the favour of “Umak Educational Trust” payable at Gurugram. Candidate can also obtain the application form from the Institute’s Admission Office by depositing Rs.1500 in cash

Selection is based on personal interview and aptitude test

There is an immense need for design professionals across a range of domains.

Vedatya’s industry connect to the broader service industry provides a classic platform for our graduates to gain employment in a diverse set of industries that not only includes contemporary advertising agencies, interior design firms and fashion houses but also non-traditional opportunities in airport design, consulting firms and retail houses.

Since the design courses also have business courses embedded in the curriculum and are designed around applied learning principles, the students are also well equipped to pursue entrepreneurial opportunities.

The program offers internship opportunities after year two of the academic curriculum for six months and finally a live project in a chosen area of specialization in year four for practical industry experience.

The internship highlights are as follows.

A 6-month internship in semester 5 across two domains

Opportunity to intern in leading design agencies in foreign countries and in India

A live project in semester 8 to culminate the comprehensive learning

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